Is this the same plugin as the WooCommerce integration?

No. The Blog Optimizer is for WordPress posts and content. The WooCommerce plugin is a separate plugin for product pages.

Do I need to change my theme?

No. The plugin adds Schema.org markup to the page head automatically. Your theme stays unchanged.

Yes. The Blog Optimizer works on a regular WordPress site. WooCommerce is not required.

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Documentation / WordPress

WordPress Blog Optimizer

KI-Sichtbarkeit für Websites, Produkte und Content – wir zeigen und verbessern, wie generative Suchsysteme eure Marke finden und empfehlen.